Description

Winery Public Relations and Media Storytelling by Alan Goldfarb

Alan Goldfarb offers a targeted approach in public relations and media connections specifically tailored for wineries, utilizing his extensive background in wine journalism and public relations.

A Seasoned Professional

Alan Goldfarb brings over three decades of expertise to the table, with a career blend spanning 35 years as a wine journalist and 15 years as a winery publicist. His transition from journalism to public relations is driven by a commitment to amplifying winery narratives through powerful, media-driven storytelling.

Public Relations Services

• Media Connections: Leveraging a cultivated network of contacts within the nation’s media, including relevant writers and podcasters, Alan works to introduce and integrate your winery’s unique story into the broader wine discourse.

• Story Development: With a knack for capturing the essence of what makes each winery special, Alan crafts engaging narratives that in part from standard promotional content to become compelling tales that attract media attention.

• Strategic Visibility: Placement in high-visibility media outlets leads to sustainable recognition and enhances the public profile of your winery, fundamentally aiming to position your wines at the forefront of the consumer market.

The Importance of Storytelling in Wine PR

Alan Goldfarb emphasizes that the key to attracting media interest lies in the story your winery tells. It’s not enough to simply produce excellent wine; the story must be genuine, filled with passion, and distinctly unique, thereby resonating well with both the media and wine enthusiasts. Alan’s approach involves coaxing these stories out and packaging them in ways that are not only newsworthy but also appealing and engaging to media professionals.

A Message From Alan Goldfarb

Produced by Tania Ketenjian of Sound Made Public, a short message from Alan underlines the philosophy of his approach: every wine has a story, and every story deserves the right audience. It’s about proving your passion for wine in ways that captivate and convince.

Notable Quotes and Highlights:

"Every vintner has a 'passion' for wine. Alan Goldfarb wants you to 'prove' it to the media by showing them why -- in authentic and compelling ways."

Through strategic public relations and personalized storytelling, Alan Goldfarb’s consultancy aims to differentiate your winery in an increasingly competitive market, ensuring your wines not only get noticed but remembered.